The Cork Place Brand has been developed as an overarching brand that can tell the story of Cork from one position. The brand will help Cork promote the region under one unified voice through many different channels. The Cork Place Brand has been developed as part of a collaborative project between a number of stakeholder organisations in Cork, which will help to further strengthen Cork as the great place we know it to be; to live, work, study, visit, invest and do business in.

The purpose of the Cork Place Brand project is to leverage all the existing strengths and opportunities of Cork so that we can celebrate them internally within Cork and communicate them externally to wider audiences. It will provide a shared identity, vision and voice that everyone can use to tell the Cork story with clarity, consistency and strength – both individuals and organisations that promote Cork on a regular basis for the benefit of the continued and future success of the entire Cork region.

• Key project stakeholders: Cork City Council, Cork County Council, UCC, CIT, Cork Chamber of Commerce, Visit Cork, Failte Ireland, IDA, Enterprise Ireland, Cork Airport, Port of Cork, IBEC, Cork Business Association.